Why Tender & True Pet Food Stands Out — Real Talk on Quality & Integrity

When it comes to feeding our pets, many of us say we want „the best.” But what does that really mean? For many pet owners, it means transparency, clean ingredients, humane sourcing, and food you feel good about putting in your pet’s bowl. That’s exactly what makes Tender & True different — and why more and more pet parents are paying attention.

Tender & True began shaking up the pet‑food industry back in 2014. That’s when they launched what was — at the time — the first USDA-certified organic pet food available for cats and dogs.

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Organic Chicken & Liver – Organic chicken is listed as the first ingredient, followed by nutrient-rich chicken liver. Grain‑free, free from artificial colors/flavors/preservatives.

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But they didn’t stop there. They soon added humanely raised (through Global Animal Partnership, GAP) and sustainably fished certifications (through Marine Stewardship Council, MSC) to their line.

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While recipes are certified organic and clean, ingredients lists often include added vitamins and minerals to meet nutritional requirements — something to be aware of if you’re invested in „whole-food only” diets.

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In a world saturated with „natural,” „premium,” or „gourmet” pet food claims, Tender & True stands out by backing those claims with certification, transparency, and ethical sourcing. Their commitment to organic, humanely raised, and sustainably sourced ingredients isn’t marketing fluff — it’s documented, audited, and traceable.

Words from actual customers reinforce the brand’s values. One user shared how their „big lovable picky eater never hesitated and gobbled it right up.” Another praised the brand for „grain-free, organic food with great ingredientOrganic Dog FoodOrganic Dog Food, or a senior with sensitive digestion, Tender & True offers recipes crafted with purpose. Their formulas avoid common allergens like corn, soy, wheat, and prioritize real proteins and wholesome ingredients.

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If you care about what goes into your pet’s bowl — not just for their health but for broader animal welfare and environmental responsibility — Tender & True offers a compelling, conscientious option.

With so many pet foods claiming to be „natural” or „healthy,” certification matters. With Tender & True, „USDA Organic” isn’t just a buzzword — it’s a strict, legally regulated standard. Their food meets the criteria:

Today, Tender & True continues to „blaze a trail of firsts,” consistently pushing the bar higher for quality, excellence, and care — not just for pets, but for the world we share with them.

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The premium quality and ethical sourcing can make Tender & True more expensive than average commercial pet foods. As with any investment in pet nutrition, it’s about balancing cost vs. values.

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Such feedback resonates especially with pet parents who’ve previously struggled with food sensitivities, picky eaters, or digestive issues. Tender & True’s clean formulas often prove to be a game‑changer for those pets.

Ingredient origin isn’t always disclosed with full detail — so if you want to know EXACTLY where each ingredient comes from (which farm, region, etc.), that might require deeper research.

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